Many in the SEO (Search Engine Optimization) strategies that have been outdated, for example, ranking for keywords that are not in demand. In fact, put your site to thousands of web directories to get links and to submit your site to search engines to get the index are two ways that are not considered by the experts of modern SEO.
Webmasters still believe that changing the link is a magic answer to get a higher ranking (many of them still expect a lot on Google PageRank). All of these techniques are still run by Oldschool SEO'er not understand the dynamism of a Web 2.0.
Trend SEO 2.0
Web 2.0 is a complete web super yan carry a variety of social tools. So SEO for Web 2.0 is also obliged to include elements of social media. Build social networks on Facebook, LinkedIn, Bebo, YouTube, FriendFeed, Twitter and similar sites is only one aspect. If you build it, the followers did not necessarily come. You must give a good reason why they should become members of the community that you form. And more importantly, you should give a reason why they should click on the link that you submit to get attention. Only after that you will benefit from a network that has been built in accordance with the talk of the web marketer. Twitter is a good example of how "network effect" will be profitable. Dell managed to take advantage of more than $ 3 million after using Twitter to announce special offers and communicate with costumernya.
Link baiting is a modern SEO techniques that others also have a social aspect. With her publish content that appeals to someone else, you basically have to encourage people to go to your site. A good content will be viral in a matter of hours. Readers will mentweet link, informing the network, said that content on his website and others. This is how a natural link is made and is a useful way to start a linking campaign.
Another aspect of SEO is important also defined as "long tail." Terminology was popularized by Chris Anderson, Editor in Chief Wired magazine, and is used to describe the niche strategy for businesses that sell unique products in large quantities. As you can see, this is not directly related to the SEO. But like the terminology SEO above and used to define the SEO strategies that use keywords pharse length (usually consisting of 5 words per phrase).
Measuring SEO 2.0
Obsessed with page views and rankings at Alexa's not the way to measure the success of an SEO. However, analytic programs provided by Google offers a number of more relevant metrics. For example, if the keyword is best keywords that your brand name, so sort SEOnya not been successful. "Good SEO delivers traffic for non-brand keywords more than for brand keywords." It is also an important thing when people search for your brand, but do not expect too much will get natural traffic.
Another important metric is that if you use Google Webmaster Tools (for example), then the amount that would pageslah unique dicrawled and indexed by search engines. This means, "The more unique page that is indexed by search engines means that the higher the chance to add the traffic that will generate sales.
The number of page that pushed traffic to your site are also very important. Keep it remains high. Halman is not to drive traffic will be a sort of a dead page. Instead they are more screwed up than bring your site for SEO benefit. Of course, there are many other metrics that can be successful SEO 2.0 helps you do.
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